Current Research in Agriculture and Farming (CRAF)
Year : 2024, Volume : 5, Issue : 1
First page : (1) Last page : (4)
Article doi: : http://dx.doi.org/10.18782/2582-7146.221
A Study on Impact Factor of Social Media Marketing in Consumer Behaviour
The goal of this paper is to research empirically the role of social media in consumers' decision-making processes. A quantitative survey investigates up to what degree experiences are altered by the use of social media. Customer sentiments on items and administrations are currently progressively overwhelmed by outsiders in advanced spaces, which thusly impact conclusions in the disconnected space. Web-based social networking has engaged purchasers, as advertisers have no control over the substance, timing, or recurrence of online discussions among shoppers. Results show that social media usage influences consumer satisfaction in the stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves along the process towards the final purchase decision and post-purchase evaluation. Social media marketing puts consumers back to the center of the business world and provides marketers a new set of tools to interact with consumers and to integrate them into the brands through innovative ways. In essence, marketers have to understand how the social media has influenced consumer buying behaviour.
Keywords: Web-based social networking, behaviour, Customer, consumers
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782
Cite this article: Singh, S., & Alawa, S.L., K. (2024). A Study on Impact Factor of Social Media Marketing in Consumer Behaviour, Curr. Rese. Agri. Far. 5(1), 1-4. doi: http://dx.doi.org/10.18782/2582-7146.221
